Our second post in an occasional series on chicken. Shake Shack just entered the fried chicken sandwich (FCS) market. Trademarked Chick’n Shack, Shake Shack says their FCS is a “…cage-free chicken breast—no hormones or antibiotics ever—slow-cooked in a creamy buttermilk marinade, hand-dipped…
Displaying the characteristics of monopolistic competition, Shake Shack is showing how the U.S. burger market is adjusting to a changing consumer.
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