Logo changes from corporations and government agencies convey a message about branding and product differentiation.
Why We Need New Logos
When a logo changes, it can signal the evolution of a brand for companies and government agencies that range from MasterCard to NASA.
How March Madness Generates Gender Bias
March Madness is a brand. As a trademarked phrase, it represents more than a tournament. It is a massive moneymaker that creates excitement, rivalries, and riveted viewership. It also represents NCAA gender inequality. NCAA Gender Inequality At this year’s tournament,…
How to Develop a New Apple
Like iPhones and iPads, Cosmic Crisp apples were developed and tested and patented by scientists during many years of research.
The Problem With Vegan Names
With plant-based foods growing like weeds, we have to decide if their vegan names should reflect the foods that they resemble.
Why the Name of a Country Is Its Brand
Like corporations, countries engage in branding when they change their name or try to influence what the world thinks about them and their products.
Throwback Thursday: Remembering Logos at Chase and American Airlines
#TBT: Today’s Throwback Thursday looks back at Chase Bank and ahead to American Airlines to see how corporate logos have changed.
Why It’s Not Easy to Design a New Animals Crackers Box
When Nabisco realized that it was time to change their Animals Crackers box, they had to recognize new sentiment while retaining an old brand.
The First Aspirational Shopper
As the early 20th century interior decorator who rejected Victorian design, Elsie de Wolfe also created the first group of aspirational shoppers.