branding Archives

Learn With Elaine: Logo Changes

Logo changes from corporations and government agencies convey a message about branding and product differentiation.

Why We Need New Logos

When a logo changes, it can signal the evolution of a brand for companies and government agencies that range from MasterCard to NASA.

Sports

How March Madness Generates Gender Bias

March Madness is a brand. As a trademarked phrase, it represents more than a tournament. It is a massive moneymaker that creates excitement, rivalries, and riveted viewership. It also represents NCAA gender inequality. NCAA Gender Inequality At this year’s tournament,…

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How to Develop a New Apple

Like iPhones and iPads, Cosmic Crisp apples were developed and tested and patented by scientists during many years of research.

https://econlife.com/2019/09/resisting-vegan-names vegan names

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The Problem With Vegan Names

With plant-based foods growing like weeds, we have to decide if their vegan names should reflect the foods that they resemble.

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Why the Name of a Country Is Its Brand

Like corporations, countries engage in branding when they change their name or try to influence what the world thinks about them and their products.

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Throwback Thursday: Remembering Logos at Chase and American Airlines

#TBT: Today’s Throwback Thursday looks back at Chase Bank and ahead to American Airlines to see how corporate logos have changed.

Weekly Economic News Roundup and Nabisco's Animals Crackers

Economic History

Why It’s Not Easy to Design a New Animals Crackers Box

When Nabisco realized that it was time to change their Animals Crackers box, they had to recognize new sentiment while retaining an old brand.

Thorstein Veblen

The First Aspirational Shopper

As the early 20th century interior decorator who rejected Victorian design, Elsie de Wolfe also created the first group of aspirational shoppers.

Weekly Roundup

Weekly Roundup: From Slow Mommy Tracks to Fast Wall Street Traders

Our weekly economics news summary included the yuan and foreign exchange, Google and branding, parental leave and incentives, and choosing your own price.