Logo changes from corporations and government agencies convey a message about branding and product differentiation.
When a logo changes, it can signal the evolution of a brand for companies and government agencies that range from MasterCard to NASA.
March Madness is a brand. As a trademarked phrase, it represents more than a tournament. It is a massive moneymaker that creates excitement, rivalries, and riveted viewership. It also represents NCAA gender inequality. NCAA Gender Inequality At this year’s tournament,…
Like iPhones and iPads, Cosmic Crisp apples were developed and tested and patented by scientists during many years of research.
With plant-based foods growing like weeds, we have to decide if their vegan names should reflect the foods that they resemble.
Like corporations, countries engage in branding when they change their name or try to influence what the world thinks about them and their products.
#TBT: Today’s Throwback Thursday looks back at Chase Bank and ahead to American Airlines to see how corporate logos have changed.
When Nabisco realized that it was time to change their Animals Crackers box, they had to recognize new sentiment while retaining an old brand.
As the early 20th century interior decorator who rejected Victorian design, Elsie de Wolfe also created the first group of aspirational shoppers.
During most of the 20th century, strawberries were strawberries. Sold in similar containers, they had no individual identity. But then the Selva strawberry arrived. Deep red, with a high yield and a long shelf life, it had little taste and a woody…