The Connection Between Your Birth Year and Your Driving Behavior

Looking back at gasoline prices that teenagers pay when they get their driver’s license, we see an impact on their driving behavior.

One Reason We Think a High Price Looks Low

Through a behavioral economics lens, our reaction to a price relates to a frame or reference point that creates an association with a gain or a loss.

A New Name for Price Gouging

Yesterday, a friend of mine waited on a gas line for 3 hours to fill his tank. The price was close to normal but the line was not. Hearing about gas lines, I remembered when Boston’s water supply was temporarily…

California Consumers and Gas Prices

How might California be responding to $5.00 gas? Let’s start with bread machines. Behavioral economist Dan Ariely explains that when one of the first sellers of bread machines placed it on the shelf, few people were interested because they could…

Animal Spirits and Gas Prices

Is a 9-cent drop enough to ignite our “animal spirits?” The 9-cent decrease refers to the average national price of a gallon of regular gasoline. And “animal spirits” is the optimism that leads to more buying and investing. During the…

A Tank of Gas

A tank of gas is not just a tank of gas. Isn’t it a spending decision? The national average for a gallon of regular is close to $3.88 and higher in California. July 2008 was the last time we dealt…

Oil Dilemmas

The good news? We are driving more again–more miles than any year since 2007. The bad news? We are driving more again–more miles than any year since 2007.. Here are the facts from a WSJ article. With the recession and higher…