The Pricey Purse That Created a Problem

When Hermes combined very high prices with limited availability for its Birkin bags, it not only generated conspicuous consumption but also a problem.

How Your Fish Can Signal Your Wealth

By purchasing an adult fish for thousands of dollars, the buyers of an Asian arowana were engaging in conspicuous consumption.

How Clothes Establish (or Eliminate) Dominance

To achieve success at work in high-stakes events, wearing clothing with status symbols that signal social class, power and education can lift productivity.

Why We Care About Our Area Code

Conveying a message about its place of origin, an area code becomes a status symbol that displays conspicuous consumption.