Done well, movie product placements for firms like Nike and even a university like MIT can boost brand value.
Nike’s Amazon Problem
Nike’s Amazon problem related to the difficulty that most big brands would have with losing power at the Everything Store.
How the Trans-Pacific Partnership is About New Balance and Nike
Looking at tires, fashion and NAFTA, we can see the lost jobs opposition to free trade and the pro free trade response.
How To Make a $200 Sneaker Worth $8000
As an oligopoly, Nike uses limited edition sneakers, coveted by Sneakerheads, to compete because they create cache, a cool image, and eliminate discounting.