What Super Bowl Ads Really Say

Ranging from Apple to Amazon, and Pets.com to Ameriquest, decades of Super Bowl ads can demonstrate some major turning points in the U.S. economy.

Oligopolies: Selling Hair Color

Miss Clairol was launched in 1956. For the first time, in just one step, women could change their hair color quickly and easily at home. But the new product needed a message that Foote, Cone & Belding’s copywriter, Shirley Polykoff,…