Why a Super Bowl Ad Can Cost $5 Million

Perfect for brands like Snickers and Bud Light, $5 million Super Bowl ads have the audience and the hype that lets large firms share a distinct message.

The Reason CBS Can Charge $5 Million for a Super Bowl Ad

Able to charge monopoly prices for Super Bowl ads, CBS is getting $5 million for a 30-second ad from firms that include Anheuser-Busch, Coca-Cola and Pepsi.