What Happens When You Pay What You Want?

Affecting a firm’s revenue, when consumers can determine price through pay-what-you-want, the amount they select depends on their unselfish self-signaling.

The Price System: Can You “Pay What You Want?”

In selected cities, Panera Bread is letting you decide what to pay for a bowl of turkey chili. Knowing that that the firm will cover its costs and the rest will go to charity, many people are paying more than…

Pay What You Want

The place is the SAME Cafe in Denver, a “pay-what-you-want” restaurant. Recently, one person paid $5 for a large soup and coffee and a second individual left $7.50 for 2 slices of pizza, a large soup, and a salad. Then,…