How a Contest Can Encourage Ingenuity

In Taiwan, for two days, people whose name was “salmon” (and five of their friends) got all-you-can-eat sushi. Offered by a sushi restaurant chain, the promotion created “salmon chaos.” Because you just needed an identity card that included “gui yu” (the…

Exit Plans

A British charitable trust has offered a hefty reward for the best eurozone break-up plan. Their goal? Improve and influence policy though a 250,000 pound ($393,430) incentive prize. As I read through the finalists’ plans, the unfathomable complexity of unraveling…