Why Taylor Swift Likes Slow Ticketing

Wondering why concert ticket prices have gone up during the past decade, we can look at Taylor Swift’s 2018 Reputation tour.

How Taylor Swift Uses Temptation Bundling

Because album bundles increase our demand for a star’s recordings, they help to propel a song or album to the #1 Billboard spot.

Why Superstars Dominate the Billboard Hot 100 Chart

For 60 years, Billboard, every week, has ranked the best music. Using sales, radio play, and now streaming, they tell us what we like the most. Recently though, there’s been a fundamental change. Where are we going? First to Drake…

How Taylor Swift Solved Her Ticket Problem

Through her new concert tour, “Reputation,” Taylor Swift may have figured out how to prevent scalpers from reducing ticket availability and getting too much of her revenue.

Taylor Swift Gives Apple a Little Taste of Capitalism

By asking Apple to pay her and other artists when customers get their music for free displays Taylor Swift’s understanding of the basics of capitalism.

Hey, Spotify. Taylor Swift called. She wants her money.

With the music industry moving from CDs to streaming, firms like Spotify have created new supply and demand and new incentives for performers and providers.