An example of the revolution in mattress markets, Casper has been a leader and a victim of the competition that its innovation inspired.
What Restaurants Really Sell Us
While many of us think that restaurants sell us food, economists point out that they are actually renting space to diners for several hours.
Why Companies Care About Color
More than something we just see, the power of color relates to our taste, global trends, our moods, and how firms compete.
Nike’s Amazon Problem
Nike’s Amazon problem related to the difficulty that most big brands would have with losing power at the Everything Store.
How to Develop a New Apple
Like iPhones and iPads, Cosmic Crisp apples were developed and tested and patented by scientists during many years of research.
Why Our Movie Theaters Will Change
When the Justice Department terminates a rule from approximately 70 years ago, movie industry economics could change what we see at local theaters.
What Feta Farmers Fight For
The EU provides feta cheese makers protection from competition through a geographical indication that gives their name monopoly power.
Some Fast & Furious Competition
As movie star brands, the images conveyed by three of the stars from the Fast & Furious film franchise reflect their macho focus.
An Unusual Pizza Market
When we compare pizza competition on an island to everywhere else, we wind up with some of what we expect but not entirely.
How To Get Speedier Fast Food
Hoping to increase its drive-thru speed, McDonald’s has begun to use voice recognition technology to compete against other fast food chains.
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