Oligopoly: Two Great Ads

During August, 2010, this picture of VW’s headquarters appeared in Google Street View. Fiat actually was following a Google car and then parked, at the right moment, in front of VW for the shot.…

Packaging Matters

How much do you think a package affects your buying decisions? In 2009, Pepsi changed Tropicana’s packaging. It was disastrous. Within 2 months, sales plunged 20% and they quickly switched back …

A Blurry Customer Focus

Several years ago, I walked into my local bank branch at 5:55. Knowing that they closed at 6:00, I thought I had some time but they said I was too late. I said I had 5 minutes, they said no and by the…

Indian Cola Wars

In the Indian Cola market, Coke is #3, Pepsi is #2 and Thums Up is #1. Thums Up? More orangy and fizzy than Coke, Thums Up was created by local businessmen when Coke left India in 1977.  Coke exited w…

Airline Mergers and Coffee

What to do when one airline uses a potent Starbucks bean, the other a weak Fresh Brew blend and they merge? After 14 months, Continental and United finally decided. Described in Bloomberg Businessweek…

Our Shopping Habits

Our story starts during the 1990s. When Procter & Gamble (P&G) first advertised Febreze as a room deodorizer, they thought it would be an instant success. However, the households that most nee…

©2016 econlife. All rights reserved.