Displaying the characteristics of monopolistic competition, Shake Shack is showing how the U.S. burger market is adjusting to a changing consumer.…
What a Blind Taste Test Showed About Beer
Behavioral economic ideas show that product differentiation and consumer preference are more from branding than the taste of colas or beers.…
What Do Your Shoes Say About You?
During a panel discussion, my students were told by a business woman not to wear sandals or even open-toed shoes for a job interview. But, does a shoe really send that much of message? Focusing on the…
Abercrombie's "Terrible, Terrible News"
Sometimes the wrong people wear the right products. It just happened to Abercrombie & Fitch. Here is the story: According to the NY Times, it all began when an employee conveyed to A & F’…