Why We Want Tubeless Toilet Paper

When the makers of toilet paper, sneakers, and clothing use less-waste design, they wind up creatively combining resources.

The Fights That Migrating Fish Fuel

When global warming causes fish migration, the impact involves much more than species survival, nutrition, and ocean temperatures.

Why We Want the McRib

Much more than if the McDonald’s McRib were always available, its demand soars because of limited availability each year.

The Connection Between Traffic Jams and Jobs

As the downside of low unemployment, traffic congestion can have an invisible cost that relates to time, gas, and aggravation.

Why You Might Want a Line Sitter

Because hours could be spent waiting in line for a theater ticket, a great piece of pizza, or a Thanksgiving Day Parade spot, you can hire a line sitter.

How to Bond With a Rhino

Combining financial and ecological incentives, the London Zoological Society is encouraging investors to buy rhino bonds for rhino conservation.

What Our Time Costs Us

While the average life in the United States has 42 million minutes, the cost of spending time can depend on our wealth, where we live, and our age.

Why We Want Sneakers Made From Coffee

Whether it relates to coffee grounds or new clothing patterns, zero waste design can optimize economic efficiency in surprising ways.

How Legos Discovered It’s Not Easy to be Green

If we want our Legos to match, attach, and detach, we might have to wait awhile for them to develop the appropriate bio-based plastic.

Why Mapping Apps Create the Prisoner’s Dilemma

The success of a decision to use Waze, Google Maps, and other mapping apps to avoid traffic can depend on outsmarting the prisoner’s dilemma.