Since one state’s gasoline prices could be double what people pay in another state, we can ask if the price affects how much we purchase.
Like other firms that try gender branding, the makers of Chick Beer discovered that women responded differently from their male customers.
While most of us cannot buy the newest Halloween burgers at Burger King, we will see ads for the Ghost Whopper that could increase our demand.
More than oysters and martinis, a Happy Hour at your favorite restaurant is really all about how supply and demand create more revenue.
Tempted by thousands of hours of digital distractions, at home and at work, we diminish our creativity, our productivity, and our self-satisfaction.
With the arrival of a banana fungus in the Americas, we should start to worry about the survival of one of our most popular fruits.
The unlimited pasta that Olive Garden’s Never Ending Pasta Pass winners consume reflects a massive change in marginal utility.
An economist can explain the surprising reason that we eagerly anticipate the yearly launch of Pumpkin Spice Latte from Dunkin’ and Starbucks.