How Much We Care About Gasoline Prices

Since one state’s gasoline prices could be double what people pay in another state, we can ask if the price affects how much we purchase.

How Women and Men Respond Differently to Gender Branding

Like other firms that try gender branding, the makers of Chick Beer discovered that women responded differently from their male customers.

What We Can See Through the Ghost Whopper

While most of us cannot buy the newest Halloween burgers at Burger King, we will see ads for the Ghost Whopper that could increase our demand.

The Oyster, the Martini, and Happy Hour Economics

More than oysters and martinis, a Happy Hour at your favorite restaurant is really all about how supply and demand create more revenue.

All You Need To Know About An Egg Glut

To explain what has been called an egg glut, we can look at egg laying hens, at the changing number of eggs they produce, and at our egg consumption.

When To Ignore Your Email

Tempted by thousands of hours of digital distractions, at home and at work, we diminish our creativity, our productivity, and our self-satisfaction.

Why We Should Worry About Our (Top) Banana

With the arrival of a banana fungus in the Americas, we should start to worry about the survival of one of our most popular fruits.

Why a Lifetime Pasta Pass is About More Than Spaghetti

The unlimited pasta that Olive Garden’s Never Ending Pasta Pass winners consume reflects a massive change in marginal utility.

The Surprising Reason That We Love Our Pumpkin Spice Lattes

An economist can explain the surprising reason that we eagerly anticipate the yearly launch of Pumpkin Spice Latte from Dunkin’ and Starbucks.

The Downside of Vegan Leather

With meat demand going up and leather demand going down, the cowhide industry has a devastating supply and a demand problem.