Why a Lifetime Pasta Pass is About More Than Spaghetti

The unlimited pasta that Olive Garden’s Never Ending Pasta Pass winners consume reflects a massive change in marginal utility.

The Surprising Reason That We Love Our Pumpkin Spice Lattes

An economist can explain the surprising reason that we eagerly anticipate the yearly launch of Pumpkin Spice Latte from Dunkin’ and Starbucks.

The Downside of Vegan Leather

With meat demand going up and leather demand going down, the cowhide industry has a devastating supply and a demand problem.

Why Avocados Have Become a Luxury Item

To understand why avocado prices are soaring, we start with California and Mexico and then end up with Chipotle and the Chinese Middle class.

Astronomically Different Prices for an Apollo 11 Videotape

Sold twice at auctions, the two prices of the Apollo 11 videotapes were astronomically different because of changes in demand and supply.

Why NYC Could Have a (Small) Baby Boom in Nine Months

With the west side of NYC having just had a power outage, we can ask if there will be a boost in the birth rate in nine months because of blackout babies.

Why Taco Bell Needs More Hotel Rooms and Tortillas

If you tried to book a room at the Taco Bell pop-up hotel or ordered a burrito at one of their restaurants, you might have seen Taco Bell’s supply problems.

The Problem With Healthcare Price Shopping

While healthcare price transparency sounds like a logical way to constrain soaring healthcare costs, the results were not quite what we expected.

A Surprising Fast-Food Fact

Although fast-food consumption has been connected to income, recent research indicates the correlation is not what we expect.

How Taylor Swift Uses Temptation Bundling

Because album bundles increase our demand for a star’s recordings, they help to propel a song or album to the #1 Billboard spot.