Behavioral Economics

May 13, 2018

When Choosing a Salad Is Like Buying a Car

Recent research explains why and when we experience choice fatigue after seeing the alternatives at a salad bar or options at an auto dealer.

May 8, 2018

Do Mandatory Calorie Labels Matter?

Although mandatory calorie count labels have become the law of the land, their impact on firms and consumers is still unpredictable.

April 25, 2018

When the Economy Is Like the Weather

Economic forecasting can frequently be inaccurate because of changing numbers and human bias or, as Yogi Berra reputedly said, "It's tough to make predictions, especially about the future."

April 20, 2018

The Mystery of the Disappearing Credit Card Signature

Soon, the credit card signature will be extinct and so too will another transaction "cost" that made spending money a little more difficult.

April 12, 2018

Why We Will Miss the Candy We Never Loved

Told that their least favorite candy might no longer exist, people are panic buying NECCO wafers and Sweethearts because the New England Confectionary Company could shut down.

April 9, 2018

The 5 Stars That People Get (And Don’t Deserve)

There are some good reasons that most of us are contributing to a reputation inflation that diminishes the meaning of an Uber driver rating score.