behavioral economics

June 8, 2018

Who Will Care About the Starbucks Price Hike?

When coffee drinkers hear that some prices at Starbucks will rise, their response will depend how how elastic their demand is.

May 8, 2018

Do Mandatory Calorie Labels Matter?

Although mandatory calorie count labels have become the law of the land, their impact on firms and consumers is still unpredictable.

January 2, 2018

The Easiest Way to Keep a New Year’s Resolution

Combining our "wants"and "shoulds" into temptation bundling, we wind up with a commitment device that helps us keep our New Year's resolutions.