How Baseball Can Solve Its Home Run Problem

When we look at baseball’s home run problem through an economic lens, we see how labor and capital have made a huge difference.

How March Madness Generates Gender Bias

March Madness is a brand. As a trademarked phrase, it represents more than a tournament. It is a massive moneymaker that creates excitement, rivalries, and riveted viewership. It also represents NCAA gender inequality. NCAA Gender Inequality At this year’s tournament,…

Where An Online Collectible is Worth $69 Million

Using V-bucks, Fortnite players accumulate the skins that make look alike video characters more unique. One thousand V-bucks could cost close to $9.99. Below, you are looking at a rare skin:   Similar and yet very different, another online collectible…

What a Difference a Fan Makes…Maybe

This week, during the first five days of the 2021 Australian Open, the stadium was packed…by pandemic standards. It was 50 percent occupied with up to 30,000 fans. Then, authorities declared a snap lockdown because of a Covid outbreak. The…

How Super Bowl LV Is Different

On January 30, 2000, 11 start-ups ran Super Bowl ads. Within just a year, eight were gone because of a bankruptcy or a buyout. $2 million or so was a lot for a young firm to spend: 2021 Super Bowl…

The Sticky Side of Sports Viewership

Although everyone expected a spike in sports viewership when games resumed, they were surprised by the fans’ response.

Why a Free Race Like the Tour de France is Really Expensive

Although spectators watch the Tour de France for free along its route, the race is able to generate huge revenue for its owners.

What a Behavioral Economist Says About Exercise

Further evidence that economics is everywhere, a behavioral economist knows how to incentivize exercise through temptation bundling.

The Sad Story of the Two Tons of Mint That Nobody Wanted

When people are not going to drink128,000 Mint Juleps because the Kentucky Derby is postponed, the local mint grower has a problem.

The Cost of a 2020 Olympic Delay

Cancelling the 2020 Olympics, Japan made a decision that had countless hidden costs for athletes and many other individuals and businesses.