Why Disney Might Charge Us Less

Disney is considering dynamic pricing to spread attendance and diminish lines. Restaurants, airlines, hotels and others with pricing power also vary price.

Airline Pricing Mysteries

Left to fluctuate freely, a price can tell us information about social norms, efficiency, technology, incentives, quality and supply and demand.

How Uber and Amazon Use Pricing Power

Displaying some pricing power, dynamic pricing on Amazon, for airlines, Uber and elsewhere recognizes and responds to changes in demand to maximize profits.

Airline Product Differentiation: It's About More than Just Plane Comfort

Whether departing on Imperial Airways from Great Britain or Pan Am in the US, for most of the 20th century you had no need for business class. Only the wealthy could afford to fly. In 1934, anyone with £180 ($17,000 today) could travel on…

How Much Will You Pay For the HOT Lane?

The results of dynamic tolling appear to be surprising the Florida Department of Transportation. Alone in your car on Florida’s I-95, you no longer have to remain in slow moving traffic. For a price, you can enter a HOV (High…