Why Online Grocery Shopping Is Good for Us

Comparing in-store and online grocery shopping, we see that what we experience in the supermarket and what we order from home is changing.

The Meal That Florida Wants Us To Eat

If you skipped breakfast this morning, then you might be contributing to Florida’s worries about orange juice consumption.

What We Can See Through the Ghost Whopper

While most of us cannot buy the newest Halloween burgers at Burger King, we will see ads for the Ghost Whopper that could increase our demand.

When To Ignore Your Email

Tempted by thousands of hours of digital distractions, at home and at work, we diminish our creativity, our productivity, and our self-satisfaction.

Why a Lifetime Pasta Pass is About More Than Spaghetti

The unlimited pasta that Olive Garden’s Never Ending Pasta Pass winners consume reflects a massive change in marginal utility.

Why Life Is Not a Bowl of (Tart) Cherries

The crisis farmers are facing with plunging tart cherry prices takes us to big questions about tariffs and federal marketing agreements.

Why Avocados Have Become a Luxury Item

To understand why avocado prices are soaring, we start with California and Mexico and then end up with Chipotle and the Chinese Middle class.

Astronomically Different Prices for an Apollo 11 Videotape

Sold twice at auctions, the two prices of the Apollo 11 videotapes were astronomically different because of changes in demand and supply.

Why Taco Bell Needs More Hotel Rooms and Tortillas

If you tried to book a room at the Taco Bell pop-up hotel or ordered a burrito at one of their restaurants, you might have seen Taco Bell’s supply problems.

When a Tomato is Like a Washing Machine

Next winter, our salads could be much more expensive because a new 17.5% tomato tariff will shrink supply and spike prices.