Unable to mass produce a tiny screw, Apple’s Mac Pro plant in Austin, Texas demonstrated the problem with U.S.manufacturing.
How Airports Are Like Apple
Looking at the ten most popular large U.S. airports, we see competition that is designed to attract airlines and travelers.
U.S. Steel and Apple: From One Billion to One Trillion
Rather like Apple just became the first trillion dollar corporation, in 1901 U.S. Steel took us past the billion dollar threshold.
Deciding Where the iPhone X Is Most Expensive
Looking around the world, you might discover that iPhone X prices aren’t the best indicator of where it is most expensive.
Why We Will or Won’t Stand in Line
Apple’s iPhone X went on sale Friday. At their Palo Alto store, the first person in line arrived Tuesday evening at 9:30. By late Thursday the queue was described as “75+ chairs long.” This is the video of the Palo…
Why We Buy Our iPhones
With its newest and priciest product launch, Apple has made iPhone conspicuous consumption the reason to buy their phone.
How a Sound Sells a Product
Suggesting luxury or freshness or just plain pleasing, sometimes product sounds can be an unforgettable competitive tool.
Why Apple Should Not Increase Its Tax Bill
Based on a tax code that was made for an industrial age, current corporate taxes that multinationals like Apple could owe need to reflect a digital world.
The Impact of Japan’s Aging Population
As Japan’s aging population grows older, the country’s producers of goods and services will increasingly cater to an above 65 demographic.