The Secret Reason We Want Our Thin Mints

Totally ignoring their taste, an economist would have a surprising reason that explains why we love our Girl Scout Cookies.

How Shopping For Yogurt is Like Buying a Car

Recent research explains that our yogurt choice fatigue at the supermarket is rather similar to what we experience when buying a car.

The Value of the Brands We Love the Most

Adding to the value of a good or a service, firms in the top 15 global brands like Apple and Amazon have our loyalty by distinguishing what they produce.

Why We Want a Starbucks Pumpkin Spice Latte

The reason that we cannot resist limited edition drinks like a Starbucks Pumpkin Spice Latte is diminishing marginal utility.

Why We Suffer From FOMO

With social media telling us everything our friends are doing and much more, many of us experience FOMO (Fear Of Missing Out).

How Starbucks Coffee Bean Husks Are Like Perdue Chicken Paws

When previously worthless byproducts like coffee bean husks, chicken paws, and hog snouts became popular, we increased our economic efficiency.

When Choosing a Salad Is Like Buying a Car

Recent research explains why and when we experience choice fatigue after seeing the alternatives at a salad bar or options at an auto dealer.

Why HOT Lanes are a Hot Topic

In the high-occupancy toll lanes outside of Washington D.C., you could pay close to $4.00 a mile. Just for a 9-mile stretch along Interstate 66, the toll has totaled $40.00. Should economists applaud? Controlling Congestion On December 5, 2017, commuters…

Why Flood Insurance Creates Unintended Consequences

Flooding 34 times in 32 years, a $69,000 home in Mississippi received close to $663,000 in payouts. Similarly, for 16 floods in 18 years the owners of a Houston home valued at $115,000 got $800,000. The insurance industry calls them…

Why the Philadelphia Soda Tax is Fizzling

Like all sin taxes, the Philadelphia sugary drinks tax has had an unpredictable impact on revenue and the alternatives that people select.