March 9, 2022
We have a mystery when we see that corporations are shrinking packages while their CEOs' inflation expectations are uninformed.
We have a mystery when we see that corporations are shrinking packages while their CEOs' inflation expectations are uninformed.
Concerned that inflation might reduce sales, the remedy is shrinkflation through which food makers reduce package size.
When a producer is concerned that a price increase will diminish sales and increase consumers' ire, the other alternative is shrinkflation.
When manufacturers began downsizing packages in the U.K., we got less chocolate in a bar, fewer teabags in a box and smaller Creme Eggs.