Looking at the ten most popular large U.S. airports, we see competition that is designed to attract airlines and travelers.
When Nabisco realized that it was time to change their Animals Crackers box, they had to recognize new sentiment while retaining an old brand.
Valued at billions of dollars, Starbucks has developed a global brand that added to what the Starbucks name was worth to Nestlé.
Samsung’s washing machine competition demonstrates typical oligopoly behavior through a 66 minute ad that stars red socks.
Recorded music used to start with a label and an artist. The production process was expensive because of the skilled technicians and the sophisticated equipment. Add to that a music video, the physical album, the distribution process, and what do…
When General Mills switched to an all natural Trix, the response was not quite what they expected. One mom said, “My kids find the color of the new Trix cereal quite depressing.” Another Trix lover complained, “It’s basically a salad now.”…
With its newest and priciest product launch, Apple has made iPhone conspicuous consumption the reason to buy their phone.
Sometimes invisible, the Southwest Effect has influenced air fares and air traffic since the 1970s when Southwest was a small Texas carrier.
Planning their surcharge policy for the holiday shipping surge, UPS and FedEx each was influenced by the Prisoners’ Dilemma.