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Starbucks Drive-Through Economics

My new Starbucks has a drive-through. If you look at a high shelf near the window through which the baristas hand the coffee and food to drivers, you see a screen with little cars and numbers. Changin…

Burger Wars

By Mira Korber, guest blogger. Times have changed. Wendy’s is now the second largest fast food chain restaurant in the US. This interesting Atlantic article describes how Wendy’s savvy mar…

Let Them Eat McDonald's

By Elizabeth Chrystal, guest blogger. France has long been known as a country of gourmets; it’s famous for its 2-hour lunches, picture-perfect pastries, and dizzying variety of cheeses. But the …