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Innovation: The Cup Holder

Steve Jobs once said, “It’s not the consumers’ job to know what they want.” I suspect that automakers were thinking like Steve Jobs when they gave us the cup holder. The story of the cup holder begins…

Starbucks and the Clover

I just had a Starbucks grande coffee from their $11,000 Clover coffee machine. It was very good. Because the Clover makes individual cups, Starbucks can let the customer choose the bean. More choice, …

Wind Farms

What if peak wind for your wind farm equals peak demand? Good? Not necessarily. The key is timing. According to a NY Times article, certain wind installations have to “dump energy late at n…

It's All About Extras

Whenever you consider doing something extra, you are thinking at the margin. When airlines decided to charge travelers for more than one bag, they were thinking at the margin. Still thinking at the ma…

Tipping Points

When tipping, we all have a tipping point.  It might sound reasonable to leave a dollar tip.  But, if a Tall Vanilla Latte costs $3.37, is a thirty percent tip too much?  Yes, says one …