Why We Like Trix and Chips

When General Mills switched to an all natural Trix, the response was not quite what they expected. One mom said, “My kids find the color of the new Trix cereal quite depressing.” Another Trix lover complained, “It’s basically a salad now.”…

Oligopoly: Competing For Stomach Share

For an oligopoly that sells food, competition is all about “stomach share.” Our story starts with Yoplait… More than a decade ago, General Mills made sure that yogurt would become a popular “health food.” No, it was not because so…