Airline Product Differentiation: It's About More than Just Plane Comfort

Whether departing on Imperial Airways from Great Britain or Pan Am in the US, for most of the 20th century you had no need for business class. Only the wealthy could afford to fly. In 1934, anyone with £180 ($17,000 today) could travel on…

Is $3.9 Million the Right Price for a Super Bowl Ad?

In an ad for the (Super Bowl) ad, Stephen Colbert talks about Wonderful Pistachios. http://www.youtube.com/watch?v=oKAG7UJ-NWk Fox said its Super Bowl TV ad inventory (estimated at 65 spots) for the game is sold out. According to Ad Age, that inventory included…

Coupon Economics

When Starbucks raised its prices during the beginning of 2010, it lowered the price of a tall regular to $1.70. But, if you wanted a splash of foam, a shot of espresso, or a touch of flavor, the addition could…