Doing an Environmental Good Turn With a Revolving Door

Increasing everyday sustainability, using a revolving building door rather than one that swings would add less to our individual carbon footprint.

When Organ Donors Need More Than a Nudge

Sometimes increasing deceased organ donations takes more than a nudge because of the behind-the-scene details that are necessary.

The iPod, Starbucks, and Richard Thaler’s Behavioral Economics

Discussing the iPod he designed, Tony Fadell expressed his frustration with products that said “charge before use.” He remembered arriving home excited about a newly purchased gadget. But then his emotional momentum would hit a wall when he discovered he…

The Story of a Nudge and the Nobel Economics Prize

For his public policy nudges and his contributions to behavioral economics, Richard Thaler will get the 2017 Nobel Memorial Prize in Economics.

The Upside of Texas Price Gouging

Accused of price gouging after Harvey hit Texas, the businesses that raised prices might actually have been helping people.

A Big Problem That Needs a Little Nudge

Whether increasing tax compliance or discouraging public urination, behavioral economics can encourage socially desirable behavior with the right nudges.

Why Brand Loyalty is about More than Taste

Brand loyalty, preferring aspartame in Diet Pepsi and Coca-Cola’s original recipe can be explained by ideas from behavioral economics like status quo bias.

Should Government Have a Nudge Team?

Is society better off when people stop smoking? Return to work sooner after a layoff? Pay their taxes on time? Using “nudge theory,” the UK’s Nudge Unit says it can help policymakers help us to make better decisions. A part of…

Using Beer as an Incentive

Reading about how a group in Amsterdam solved a public disturbance problem, I immediately thought about choice architecture. In Nudge, a Harvard Law Professor, Cass Sunstein, and a University of Chicago economist, Richard Thaler, suggest that choice architecture shapes how…

Behavioral Economics: Better than a Psychiatrist

After reading Murder at the Margin, some of my students suggested in essays that we do not need a psychiatrist to explain human behavior. Instead, just ask a behavioral economist. Let’s give it a try… Defaulting: In life, we tend…