From needing a new name to making California growers happy, boosting avocado consumption has been about overcoming obstacles.
A Nutty Demand and Supply Story
Our almond story starts on the demand side in China with a name change. Just like apricot kernals, California almonds had been called xing ren until the apricot kernel growers accused the Americans of “deceiving consumers.” Trying to minimize a marketing…
How To Save Honeybees and Reduce the Federal Deficit
When a Pennsylvania beekeeper returned to the bees he left in Tampa, Florida for their winter rest during 2007, most had vanished. Contacting other beekeepers, he learned he was not the only one. The problem was Colony Collapse Disorder (CCD),…
