While female skateboarders had some success with the gender pay gap, it remains for average players and at the top in other sports.
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Where Are the Olympic Women?
Reflected by the rising number of female Olympic medal winners, gender equality has improved at the Olympics.
Where We Will Add Some Sanity to March Madness
Because a viral video circulated during this year’s March Madness, NCAA women’s basketball will be treated more equitably in the future.
How An Olympic Medal Can Make Someone Sad
Depending on whether they won gold, silver, or bronze, Olympic medal winners might not be as happy as we would expect.
What We Can Learn From An Olympic Medal
Looking at the past, present, and future, we can see that Olympic medal counts relate to much more than athletic talent.
How a Hot Dog Is Like a Model T Ford
As always, the competitive eating techniques at Nathan’s International Hot Dog Eating Contest are really all about economics.
How to Create a Student Athlete Pay Market
With different state laws and a Supreme Court decision affecting the NCAA, everywhere student athlete pay rules will change.
Why Runners Are Like Economists
Because of sneaker technology, the seconds that runners have sliced off the records will continue during this month’s Olympic trials.
What Japan’s Olympic Planners Never Bargained For
On the surface, rescheduling the Tokyo Olympics could sound manageable but looking at ticket refunds reveals the gargantuan costs.
How Tiger Woods Helped Nike Sell Golf Balls
At $20 million a year for 30 years, a sports marketing expert said Hideki Matsuyama could “unlock $600 million in endorsements” because of yesterday’s Masters win at Augusta National. It’s all about the hats and the shirts. Let’s take a…