The Case of the Missing Chips

A New York federal court recently explained why it was okay for our potato chip bags to have excessive air that is called slack fill.

The Pizza War That Pepperoni Started

The chef that left New York’s Prince Street Pizza to start his own restaurant could find himself fighting a pizza war because of his pepperoni recipe.

The Beer Ads That Started the Corn Syrup War

During Super Bowl LIII, Bud Light’s beer ads started a corn syrup war that unfolded during the game and after but was really about product differentiation.

What Super Bowl Ads Really Tell Us

For a smile, some economic history, and a look at how companies make some money, Super Bowl ads say a lot in just thirty seconds.

The Tiny Screw That Made a Big Difference

Unable to mass produce a tiny screw, Apple’s Mac Pro plant in Austin, Texas demonstrated the problem with U.S.manufacturing.

Why the Sports Bra Is so Much More Than an Undergarment

Far more than an undergarment, the sports bra helped to spread the Title IX mandate through physics, power, and psychology.

Why Songs Are Shorter

As music industry technology has shifted to streaming, so too have the incentives that are multiplying shorter song tracks.

When Pay-What-You-Want Does Not Quite Work Out

Unexpectedly, Panera’s pay-what-you-want cafes couldn’t bring together the normal lunch crowd and people who could not afford a meal.

How an Art Heist Is like the Government Shutdown

Whether looking at an art heist, government shutdown negotiations or a soccer shootout, game theory can explain people’s behavior.

A Closer Look at Apple in China

Looking at Apple in China, we can see the collateral damage that a seemingly targeted tariff can create for multinationals.