Do You Want a Healthcare Nudge?

Primarily for fiscal reasons, in Japan, most 40-74 year olds get their waist size checked each year. A part of the required annual physical exams from local government or employers, waist size is moni…

Growing Old in Japan

If people over 60 are your biggest spenders, then how do retailers respond? For starters, they slow down the escalators. In Japan, with people over 60 doing 44 percent of the spending, and with those …

Living Solo: Part 2

Soup and ready-made meals sales are soaring in Brazil. The reason is probably more singles. In the United Arab Emirates, if you are over 30 and female, there is a 60% chance you are unmarried. For Jap…

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