Perfect for brands like Snickers and Bud Light, $5 million Super Bowl ads have the audience and the hype that lets large firms share a distinct message.
Suggesting luxury or freshness or just plain pleasing, sometimes product sounds can be an unforgettable competitive tool.
About more than their recipes, food makers can achieve product differentiation through sound and packaging because taste is multi-sensory.
Our weekly roundup includes the tie between chili pepper heat and standardized measures, offshoring and the middle class and neighborhoods and brands.
By branding neighborhoods with new names like DUMBO, SoHo and SoMa, real estate agents signal that gentrification is boosting prices and values.
By rebranding Google as Alphabet, it can have a clearly defined parent while Google, as an oligopoly, can keep its brand’s product differentiation.
For monopolistic competition and oligopoly, firms can achieve product differentiation through sounds that are associated with one good or service.
This week’s everyday economics involved 6 economists and such ideas as product differentiation, behavioral economics, marginal utility, price and trade.
Behavioral economic ideas show that product differentiation and consumer preference are more from branding than the taste of colas or beers.