behavioral economics

January 2, 2018

The Easiest Way to Keep a New Year’s Resolution

Combining our "wants"and "shoulds" into temptation bundling, we wind up with a commitment device that helps us keep our New Year's resolutions.

October 18, 2017

The iPod, Starbucks, and Richard Thaler’s Behavioral Economics

Discussing the iPod he designed, Tony Fadell expressed his frustration with products that said “charge before use.” He remembered arriving home excited about a newly purchased […]

October 10, 2017

The Story of a Nudge and the Nobel Economics Prize

For his public policy nudges and his contributions to behavioral economics, Richard Thaler will get the 2017 Nobel Memorial Prize in Economics.

June 29, 2017

Throwback Thursday: Remembering the Traditional First Date

Only several decades ago, the dating norms that said who paid for a meal were much clearer than they are today because of women's new economic role.