Brand loyalty, preferring aspartame in Diet Pepsi and Coca-Cola’s original recipe can be explained by ideas from behavioral economics like status quo bias.
Guilty of probability neglect, we should listen to Warren Buffett’s advice on investing and use cost/benefit analysis whenever emotions overwhelm logic.
In a study of the Barcelona Olympics, researchers concluded that winners of the bronze medal tended to be happier than the athletes who got the silver. Please look at the expressions (below) of the Olympic medal winners for the 200-meter individual medley at Beijing…
In the State-of-the-Union, President Obama said, “Our deficits–cut by more than half.” Looking at the federal deficit as a percent of GDP, we can say that the deficit is much lower than 4 years ago. BUT… The deficit was an unusually…
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