Behavioral Economics

The intersection of psychology and economics, behavioral economics looks at human tendencies that involve biology and culture when predicting and explaining economic decision-making.

What a Traffic Light Can Surprisingly Signal

Called laissez-faire, Adam Smith’s prescription for less government in the economy relates to an island with no traffic lights.

What Lawn History Says About Status

Throughout history, in the United States and around the world, lawn history shows us why we want greener grass.

When An Elephant Was Almost a Person

In a New York courtroom, defenders of Happy the Asian elephant’s animal rights were told if she is a person in the eyes of the law.

Why AV Programmers Have Life and Death Dilemmas

Several months ago, Tesla agreed to recall 53,822 self-driving vehicles that were programmed to roll through a stop sign. The company decided that vehicles moving at less than 5.6 miles an hour need not stop if the car detected no…

The Sexist Side of Space Suits

Hoping to move away from its male dominated space suit history, NASA is looking to the private sector for designs that include women.

How Airplane Real Estate Varies With Your Seat

Looked at through the lens of the airline, we can see that airplane real estate varies with the location and size of our seat.

When Shoppers Have Too Many Choices

When supermarkets multiplied the number of shoppers’ choices, they wound up with a product explosion and a paradox.

The Marriage Name Problem

A default choice by many women, keeping a maiden name tends to retain patriarchal power and expand the gender power gap.

How Spending More Is Like Eating More

Behavioral economists explain that what we spend, how we eat, and even what the government spends for non-recurring events are similar.

When We Need a Better Name

Our demand for a good or a service or even a pet can be increased or decreased by whether the name is easy or difficult to pronounce.