Behavioral Economics

The intersection of psychology and economics, behavioral economics looks at human tendencies that involve biology and culture when predicting and explaining economic decision-making.

The Signs That Backfire

According to a recent study, sometimes highway signs can have the unintended consequence of creating what they are trying to prevent.

Who Is Middle Class?

Precision is impossible when defining the middle class because we all know what we mean until we try to agree on the criteria.

What the Misery Index Says About Sadness

Wondering why plunging unemployment and sustained economic growth have not lifted our spirits, we need just look at the Misery Index.

Why We Don’t Want To Be The World’s Happiest Country

Reading the 2022 World Happiness Report, I wonder whether its six variables are what we should use to rank happy countries.

The Difference that Nine Cents Can Make

Through a mega study involving more than 60,000 participants, behavioral economists identified the most effective exercise nudges.

When a Rank Is Wrong

Seemingly indisputable because of their quantifiable origins, ranking criteria are really subjective and potentially misleading.

What We Can Learn From Ketchup and Mustard

Looking at logos, we can prove the Ketchup and Mustard Theory through the colors that fast food chains use.

Why You Buy Meatballs and Chairs at the Same Store

When we look at IKEA’s selling strategies, we can see meatballs and chairs or the principles of demand in action.

How Fast Food Got Faster

Like we expect drive-thru speed, now, at home too, we will enjoy faster food delivery through a new DoorDash McDonald’s deal.

When Rock, Paper, Scissors Was Worth $20 Million

Playing rock, paper, scissors, Christie’s and Sotheby’s helped a Japanese corporation decide who would auction its $20 million art collection.