Wondering why plunging unemployment and sustained economic growth have not lifted our spirits, we need just look at the Misery Index.
Behavioral Economics
The intersection of psychology and economics, behavioral economics looks at human tendencies that involve biology and culture when predicting and explaining economic decision-making.
Why We Don’t Want To Be The World’s Happiest Country
Reading the 2022 World Happiness Report, I wonder whether its six variables are what we should use to rank happy countries.
The Difference that Nine Cents Can Make
Through a mega study involving more than 60,000 participants, behavioral economists identified the most effective exercise nudges.
When a Rank Is Wrong
Seemingly indisputable because of their quantifiable origins, ranking criteria are really subjective and potentially misleading.
What We Can Learn From Ketchup and Mustard
Looking at logos, we can prove the Ketchup and Mustard Theory through the colors that fast food chains use.
Why You Buy Meatballs and Chairs at the Same Store
When we look at IKEA’s selling strategies, we can see meatballs and chairs or the principles of demand in action.
How Fast Food Got Faster
Like we expect drive-thru speed, now, at home too, we will enjoy faster food delivery through a new DoorDash McDonald’s deal.
When Rock, Paper, Scissors Was Worth $20 Million
Playing rock, paper, scissors, Christie’s and Sotheby’s helped a Japanese corporation decide who would auction its $20 million art collection.
How Our Income and Spending Can Create Happiness
Trying to determine the connection between money and happiness, scholars are looking at what we earn and what we buy.
How Fast (Delivery) Became Slow
Looking back as far as the 19th century and as recently as the start of Amazon Prime, we can see how what we call fast delivery has changed.