Behavioral Economics

The intersection of psychology and economics, behavioral economics looks at human tendencies that involve biology and culture when predicting and explaining economic decision-making.

What Uber Can Teach Us About Tips

Looking at 40 million trips, researchers concluded that Uber’s tips can be surprising because of the rider characteristics that determine how much.

The Reasons For Health Inequality

A close look at health inequality reveals that money and the life expectancy gap might not be as closely related as we might assume.

The Best Way to Reduce Fare Evasion

Since the typical solutions to subway and bus fare evasion have not worked in NYC and other cities, behavioral scientists are suggesting a new approach.

The Hidden Side of Amazon Prime

Last week I realized that I immediately needed a tiny stapler. So, like you probably would have done, at my kitchen table, I spent $5.95. Two days later, Amazon Prime deposited the stapler (with 100 staples) on my doorstep. My…

The Connection Between Your Birth Year and Your Driving Behavior

Looking back at gasoline prices that teenagers pay when they get their driver’s license, we see an impact on their driving behavior.

The Unexpected Side of Library Late Fees

While library late fees are supposed to be incentives that encourage us to return books, instead they have unintended consequences.

Some Tips About Tipping

Because tipping behavior reflects a social norm, many of us know the amount we are supposed to leave but we don’t necessarily do it.

Why the World Needs Wayfinders

In public spaces like airports, hospitals, and museums, we navigate through the architectural signals that have been called wayfinding.

Throwback Thursday: When We Got Amazon Prime

#TBT: Looking back to the creation of Amazon Prime, we see we’ve come a long way from what we used to expect when we ordered online.

Airplane Window Shade Wars

Rather like the reclining chair debate, the battle of the airplane window shade has also become a source of passenger conflict.