Weekly Roundup: From Greek Games to Tennis Matches

Our everyday economics includes externalities, branding, monopolistic competition, sovereign debt, game theory, elasticity, taxes, markets and the glass ceiling.

How Honeycrisp is Similar to American Pharoah

With the creation of the Honeycrisp, perfect competition became monopolistic competition in the apple industry and quality and quantity incentives changed.

How McDonald’s Creates Choice Fatigue

Default or shortcut options become more attractive when decision making takes too much energy because of choice fatigue.

Weekly Roundup: From Apple’s Chimes to Boston’s Olympics

Our everyday economics includes innovation, incentives, environment, regulation, gender,monopolistic competition, oligopoly ,intellectual property and cost,

The Sounds That Can Sell a Product

For monopolistic competition and oligopoly, firms can achieve product differentiation through sounds that are associated with one good or service.

Weekly Roundup: From Free Delivery to Expensive Coffee

Our everyday economics includes competition, progressive taxes, free trade, externalities, sunk cost, productivity, supply chain, incentives, & tradeoffs.

A New Message From Starbucks

Worried about losing sales to upscale brands, Starbucks is using competitive strategies to increase demand from affluent customers.

Weekly Roundup: From Burgers to Boomer Demographics

Our everyday economics includes disposable income,competition,externalities, standardization,entrepreneurs,federal budget, R&D, labor and dependency ratios.

Weekly Roundup: From Hot Hands to Sunk Costs

The behavioral economics ideas from our everyday economics are confirmation, expectations and projection bias, frames, temporal discounting and sunk costs.

One Reason We Think a High Price Looks Low

Through a behavioral economics lens, our reaction to a price relates to a frame or reference point that creates an association with a gain or a loss.