Daniel Kahneman

March 3, 2019

The Best Way To Measure Happiness

When we compare Bhutan's gross national happiness (GNH) to its gross domestic product (GDP, we could decide if happiness relates to economic growth.

September 2, 2018

How a Behavioral Economist Explains a Frappuccino Problem

Since 1995, many of us have been consuming shamelessly decadent Frappuccinos. Just one Ultra Caramel Frappuccino with dark caramel coffee, layers of whipped cream (each topped […]

August 29, 2018

Why You Might Want Some “Price Gouging”

Called "price gouging" by many of us, an increase in prices as a hurricane approaches could be a productive incentive for supply and demand.