behavioral economics

October 22, 2018

Where Are Women and Men Most Different?

How much patience you display could affect your economic decisions. So too could your preference for risk and your altruism. Add to that positive and negative […]

June 8, 2018

Who Will Care About the Starbucks Price Hike?

When coffee drinkers hear that some prices at Starbucks will rise, their response will depend how how elastic their demand is.

May 8, 2018

Do Mandatory Calorie Labels Matter?

Although mandatory calorie count labels have become the law of the land, their impact on firms and consumers is still unpredictable.