Behavioral Economics

The intersection of psychology and economics, behavioral economics looks at human tendencies that involve biology and culture when predicting and explaining economic decision-making.

The Pricey Purse That Created a Problem

When Hermes combined very high prices with limited availability for its Birkin bags, it not only generated conspicuous consumption but also a problem.

Understanding Coronavirus as a Black Swan Event

Looking at coronavirus as a Black Swan Event, we can better grasp its predictability, its impact, and its similarly to other exceptional crises.

When Communal Mugs Are Like Gym Memberships

When companies replace single use cups with mugs and glasses, the employee response has been somewhat like our use of gym memberships.

The Human Side of Money

Economic anthropologists focus on the human side of money when they see us now and in the past, as individuals, as families, and as one world.

What We Can Learn From a Happiness Curve

Whether looking at great apes or humans, there is evidence that all of us experience a dip in our happiness curves at a similar stage of the life cycle.

What Restaurants Really Sell Us

While many of us think that restaurants sell us food, economists point out that they are actually renting space to diners for several hours.

Signs of Gender Equity

With signs that increase gender equality in public spaces, a female presence can be explicitly recognized and affect infrastructure design and jobs.

How Eating Less Popcorn Is Like Smoking Fewer Cigarettes

Thinking about changing habits that are good and bad, we can look at what researchers discovered during a popcorn experiment.

The Two Best Ways to Keep Your New Year’s Resolutions

To keep our New Year’s resolutions, behavioral economics has several simple suggestions that painlessly preserve our discipline.

An Economist’s Gift Giving Dilemma

After an economist long ago told us that gift giving adds less to economic activity than the price of the present, a pro-gift giving group disagreed.