Behavioral Economics

The intersection of psychology and economics, behavioral economics looks at human tendencies that involve biology and culture when predicting and explaining economic decision-making.

What (Baseball) Spitballs and (Coronavirus) Sanitizer Have in Common

During the 1870s some players discovered they could change a baseball’s trajectory at precisely the right moment. It just took a bit of spit. Decades later they banned the spitball because it made for boring games. Fans wanted more action,…

Where LEGO is More Than a Toy

Instead of spending hours or even days constructing a multi-thousand piece set, many thousnads of people prefer investing in LEGOs.

Does a Calorie Label Make Us Eat Less?

While the purpose of restaurant calorie labels has been to provide diners with more information, it did not work out entirely as expected.

When the Good Life Is About More Than Happiness

Although psychologists have expanded the definition of the good life, still, the same economic policies relate to sustaining it.

What a Behavioral Economist Says About Exercise

Further evidence that economics is everywhere, a behavioral economist knows how to incentivize exercise through temptation bundling.

When Money Makes Us Happy

In addition to income and gender inequality, there is a happiness gap that relates to income, education, and job prestige.

What a Tip Tells Us

Wherever the economy reopens, we will return to tipping behavior that not only sends a message about us but also about what others expect.

Diversity in the Recording Studio

Looking at recording industry diversity through the artists, the songwriters, and the producers, we would see an inadequate female presence.

The Sizzling Price of a Francis Bacon Triptych

Looking at yesterday’s first online auction for very expensive contemporary art, we can ask why the price of a painting exceeded $80 million.

What Kind of Consumer Are You?

Looking at 18 countries, we would see that the interplay of health and wealth during the coronavirus pandemic has affected consumer behavior.