Behavioral Economics

June 12, 2018

The Top Ten Worst Reasons For Not Having Women on Corporate Boards

Looking at a list of the ten worst reasons used to explain women's absence from corporate boards, we can see why progress has been slow.

June 8, 2018

Who Will Care About the Starbucks Price Hike?

When coffee drinkers hear that some prices at Starbucks will rise, their response will depend how how elastic their demand is.

May 13, 2018

When Choosing a Salad Is Like Buying a Car

Recent research explains why and when we experience choice fatigue after seeing the alternatives at a salad bar or options at an auto dealer.

May 8, 2018

Do Mandatory Calorie Labels Matter?

Although mandatory calorie count labels have become the law of the land, their impact on firms and consumers is still unpredictable.

April 25, 2018

When the Economy Is Like the Weather

Economic forecasting can frequently be inaccurate because of changing numbers and human bias or, as Yogi Berra reputedly said, "It's tough to make predictions, especially about the future."

April 20, 2018

The Mystery of the Disappearing Credit Card Signature

Soon, the credit card signature will be extinct and so too will another transaction "cost" that made spending money a little more difficult.