demand

April 12, 2019

How Shopping For Yogurt is Like Buying a Car

Recent research explains that our yogurt choice fatigue at the supermarket is rather similar to what we experience when buying a car.

February 24, 2019

The Value of the Brands We Love the Most

Adding to the value of a good or a service, firms in the top 15 global brands like Apple and Amazon have our loyalty by distinguishing what they produce.

June 18, 2018

How Starbucks Coffee Bean Husks Are Like Perdue Chicken Paws

When previously worthless byproducts like coffee bean husks, chicken paws, and hog snouts became popular, we increased our economic efficiency.

May 13, 2018

When Choosing a Salad Is Like Buying a Car

Recent research explains why and when we experience choice fatigue after seeing the alternatives at a salad bar or options at an auto dealer.