Behavioral Economics

June 29, 2018

Why More Babies Were Born Nine Months After a Football (Soccer) Game

Because of events that range from football victories to electrical outages, birth rates can spike or fall nine months later.

June 28, 2018

The Missing Female Film Critics

The skewed race and gender of the film critics that review our top grossing movies might not express what a more diverse group would say.

June 25, 2018

Breaking the First-Digit Law and Other Number Crimes

When the digits that appear frequently in national accounting figures, spreadsheets, and earnings reports are missing, then we can say we have suspicious numbers.

June 17, 2018

Why We Needed to Retake the Marshmallow Test

After doing their own version of the marshmallow test, researchers from NYU and UC Irvine told us to look at the value of delayed gratification somewhat differently.

June 12, 2018

The Top Ten Worst Reasons For Not Having Women on Corporate Boards

Looking at a list of the ten worst reasons used to explain women's absence from corporate boards, we can see why progress has been slow.

June 8, 2018

Who Will Care About the Starbucks Price Hike?

When coffee drinkers hear that some prices at Starbucks will rise, their response will depend how how elastic their demand is.

May 13, 2018

When Choosing a Salad Is Like Buying a Car

Recent research explains why and when we experience choice fatigue after seeing the alternatives at a salad bar or options at an auto dealer.

May 8, 2018

Do Mandatory Calorie Labels Matter?

Although mandatory calorie count labels have become the law of the land, their impact on firms and consumers is still unpredictable.