Elaine Schwartz

May 13, 2018

When Choosing a Salad Is Like Buying a Car

Recent research explains why and when we experience choice fatigue after seeing the alternatives at a salad bar or options at an auto dealer.

May 8, 2018

Do Mandatory Calorie Labels Matter?

Although mandatory calorie count labels have become the law of the land, their impact on firms and consumers is still unpredictable.

May 6, 2018

Why We Need Holey Cow and Other Cheesy Names

Even U.S. cheesemakers suffer when the EU (European Union) says you can't use a label like Parmesan or feta because your cheese wasn't made in the required place.