March 28, 2019
After closing all of their Panera Cares Cafes where customers were supposed "pay what you want," Panera might have a problem with the IRS.
After closing all of their Panera Cares Cafes where customers were supposed "pay what you want," Panera might have a problem with the IRS.
Unexpectedly, Panera's pay-what-you-want cafes couldn't bring together the normal lunch crowd and people who could not afford a meal.
When "pay what you want" is used to determine restaurant prices, it creates incentives for consumers on the demand side that typically eliminates profit.