cost and benefit

January 2, 2018

The Easiest Way to Keep a New Year’s Resolution

Combining our "wants"and "shoulds" into temptation bundling, we wind up with a commitment device that helps us keep our New Year's resolutions.

December 13, 2015

What We Are Willing to Do For Money

Monetary incentives can influence a decision and distort the information we access for our cost and benefit research.